MAC's done it again.
Having always somehow favoured gay-friendly celebs for their VIVA GLAM campaign, its no surprise that the Puerto Rican outed father-of-2 Ricky Martin and current catwalk-music chart-rap empress Nicki Minaj have been chosen to front this year's campaign. Shot by none other than the legendary David La Chapelle, the ad is consistent with the loud, pink-saturated camp previous campaigns have established. The giant pink lippie is just the icing on the cake. As is that cute detail of the bony hand "lifting" Nicki's skirt hem at the slit.
My favourite part about VIVA GLAM is that 100% of the proceeds go to charity. NOT a percentage, NOT 100% of the profits, but 100% of the SALES. everything goes towards a good cause, benefitting the VIVA GLAM campaign that has raised $224 million for HIV/AIDS related causes since its 1994 launch. AMAZING!!!
Viva Glam Nicki and Viva Glam Ricky (just realized they rhyme...) will go on sale next February. Get ready to paint your lips for a good cause. And remember to have safe sex to begin with.