I'm nowhere near multilingual, let alone fluent in German, but i think the concept (very broadly and roughly!) is "Model School" as the title suggests-- learning how to dress up in tweed pants (hosen, yes?), jersey blouses/shirts, and ties.
I like the schoolboy aesthetic and circumspect androgynous accessorizing: fedoras (a bit done to death, but this is a fresh take on the hipster-studded-model-off-duty look thats SO over), ties, leather belts and boots, all topped off with a bare face, natural brows and unstyled hair.
Make-up & hair: Miriam Jacks; Photography: Edzard Plitz
They collaborated with producer Roman Goebel to shoot this fashion editorial for SCHWEIZER ILLUSTRIERTE Style, the most widely-read Swiss People magazine.
photo credit: GoSee