WARNING: fashionistas had better be tech-savvy nowadays.
DRAMA, the first fully-downloadable-to-iPod magazine, has been launched! here are some sick (like wicked sick, not gross sick) snaps from its debut edition, all shot by lensman josh tucker.
aimed at the tech-savvy and edgy, on-the-go individuals, this magazine seems to have set a high bar for itself. i'm liking it so far, but note: liking, not LOVING. any thoughts?
//EDIT: you can download it now guys! DRAMA MAGAZINE
the featured clothes are from designer zaid ghanem's collection, "the immigrant", and feature his signature witticisms, combined with the cultural amalgamation that the collection is so named for. ethnic prints, safari-inspired leggings, docs for street cred, and logo tees.
his creations are too sculptural for me but i'm liking the way this editorial was styled!
and in an ever more bold, theatrical styling of the same collection (the motif mirrors the 2nd picture above),
london's rambert dance company provided dancers as models for their choreographed shoot. highly artistic and avant garde...much like the clothes themselves, i reckon. the contortions are cool, but again, purely artistic. i wouldnt co-opt such bodysuits into my daily wear. and if i did, ruffian's FW09 version of the bodysuit is alot more playful.
so how...cheap or chic? i think it's kinda a mix of both.